A new service or student-facing program may be designed by staff as a response to solve a customer need or challenge, or in response to a funding opportunity that we know will help us to build needed expertise and capacity we want to offer to our districts, schools and educators.
We all participate in designing new services and programs.
Business Development provides assistance in some of the following ways:
- Through our work with the Cabinet, we are helping to create processes, tools, and forums for Service Design at CES, especially in cases where the creation of something new may need to involve multiple departments and their help and expertise (for instance, a business plan, market research, evaluation, technology, or cross-departmental expertise).
- Providing information gathered through various means of CES customer research initiatives, or implementing additional targeted customer research for the specific service or program.
- Help with pricing and pricing models.
- Marketing launch and branding.
- Facilitation of the CES Rapid Innovation Process: A process to support service creators to develp proposals for new initiatives; especially helpful when a business plan is needed to propose projects where the organization might invest in a multi-year project as it ramps up.
What are some helpful resources for Service Design at CES?
- CES Rapid Innovation Proposal Process (based on the work of Eric Ries: Lean Startup)
- A great article that was shared at the Preparing for the Future workgroup prooposes a new approach to service design for Equity Design, that advances our thinking in ways that align with our CES commitment to social justice and equity.
- Service Design Flowchart and Decision Tree (from CES Leadership Council)
- High Quality Service Design at CES: This describes the attributes of a high quality service design process, and will help your team think about some considerations as you move forward to propose something new. This was part of our earlier Cabinet work on this topic.
- Responding to Customer Needs and Opportunities: We hear about new service needs all the time, and some are easier to respond to than others. This is a quick overview about how we think about different kinds of proposals -from simple to much more complex.
What are some external resources about Service Design?
- Interaction Design Foundation: Principles of Design Thinking
- The Lean Startup
- This is Service Design Thinking: This site explains the service design approach, and walks through the “This is Service Design” book. We have several copies floating around CES, you can ask klevesque@collaborative.org, and I’ll track one down for you. There is also a good video on the website.
- Service Blueprint Chart
- DesignLab: What is Service Design
- IDEO: a Human Centered Design Company
